How setting intentions will impact my personal life as well as my business goals.
Reflecting on the Past Year
At the end of each year, I take time to reflect on the experiences I've had, the achievements I've reached, the lessons I’ve learned, and the goals I’m still working toward. It’s my way of closing one chapter and setting the tone for the next. While many people dive into the new year with resolutions or lengthy to-do lists, I’ve adopted a simpler approach: choosing a single word—a “Word of the Year.” This word becomes my guiding intention, helping me stay focused, grounded, and aligned with the energy I want to bring into the year ahead.
2024: Embracing Discipline
My word for 2024 was Discipline. I was feeling particularly motivated during 2024 to regain some control over my poor habits and implement new ones. For instance, I drank more water and less soda and remained consistent with exercise. I worked on sticking to a routine and staying focused when getting work done for my business.
As an entrepreneur/business owner, you are your own boss, which means, aside from the expectations of your clients, you have no one there to keep you on track with your projects and deadlines. In fact, you have to set your own deadlines and create your own processes. In the past I allowed myself to become distracted and procrastinate when it all felt too overwhelming. So for all of 2024 I challenged myself to stay Disciplined in order to meet deadlines and reach my business goals as well as personal ones.
Introducing 2025’s Word of the Year: LIGHT
As I step into 2025, I’ve chosen my Word of the Year: LIGHT! It feels like the perfect word to guide me into this new chapter. While in 2024 I made a lot of progress towards becoming more disciplined, I realized toward the end of the year that I had lost a bit of my spark.
It was a slower year for my business. I booked fewer weddings and sessions than in previous years, which gave me the opportunity to focus on rebranding and redesigning my website—projects I’m really proud of! I tried to stay productive while also embracing the quieter season to rest and recharge. But by December, I could tell something was off. I wouldn’t call it laziness, but I felt more drained than usual, and the slower pace left me feeling irritable and less like my usual positive, motivated self.
That’s when I knew I needed a shift. I want to approach 2025 with a lighter heart and a brighter outlook. I want to focus on positivity, patience, and finding the good in every situation. I want to be someone who not only sees the light but spreads it, too—through my work, my relationships, and my everyday life. That’s why my word for 2025 is LIGHT!
How LIGHT Will Impact My Business
Choosing Light isn't just a personal intention—it’s a strategic decision for my business as well. Here's how it will influence my entrepreneurial journey in 2025:
Navigating Challenges Gracefully
With Light as my guide, I want to face challenges with patience and grace. I hope to see setbacks as temporary and find the bright side in every situation, staying resilient and optimistic no matter what comes my way.
Inspiring Positivity in Client Relationships
By approaching my business with Light, I hope to foster warmth and optimism in every client interaction. My goal is for couples to feel at ease during shoots, turning sessions into memorable experiences. I want that lightness to shine through in my work and for clients to associate my brand with joy and connection.
Attracting Opportunities with a Brighter Outlook
A mindset centered on lightness and positivity could open new doors for my business. I hope it helps me build connections, attract like-minded clients, and create opportunities that align with my energy and values.
Finding Creativity in Every Moment
Light aligns perfectly with photography, both literally and figuratively. I hope to embrace the beauty in every moment—whether it’s capturing the perfect golden hour or finding inspiration in unexpected places—and use it to spark creativity and elevate my artistry.
Embracing Failure as Part of the Journey
With a new focus comes new challenges, and I recognize that failure is an inevitable part of growth, especially in running a business. Embracing Light means understanding that setbacks are not the end but rather stepping stones toward success. Whether it's a slow calendar, delayed deadline, or unexpected obstacles, each challenge offers valuable lessons that contribute to my personal and professional development.
By integrating this mindset, I aim to create a resilient business that can adapt and thrive despite uncertainties. Light will serve as a constant reminder to view failures as opportunities to learn, improve, and move forward with greater wisdom and strength.
Looking Ahead
As I embark on 2025 with Light, I'm excited about the possibilities that lie ahead. This word will be my compass, guiding me through both triumphs and challenges. I invite you to join me on this journey—whether you're choosing your own Word of the Year or pursuing your goals with similar intentions. Here's to a focused, grounded, and transformative year ahead!
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